Yes, you heard it right, people are making their travel plans based on Pokemon Go, an immersive Augmented Reality (AR) game that allows gamers to go on a virtual treasure hunt through some of the world’s most frequented public spaces, say, NYC’s Central Park or Paris’ Bois de Boulogne. You might dismiss this as a gaming fad or passing trend, but Pokemon Go has longevity. Founded in 2016, Pokemon Go grossed more than $6 billion in revenue between 2016 and 2020. And it still has a stable number of committed users. Sure, it’s just gaming, so it will probably be confined to a niche of the nerdy cosplaying types. Wrong; it is not just steering travel itineraries of gamers; it is an indication that AR is reaching a critical mass as a social and immersive technology, like a Pikachu “Pika Pika” cry in a coal mine or a Dragonite call on Fire Island. Yes, this technology has its quirks. For one, it uses smartphone cameras and screens as an interface, but this rapidly evolving technology will reach maturity sooner than you think. The Apple Vision Pro is called an XR or mixed reality device. However, it is an augmented reality […]
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Speceterras was featured in a CNN Article By Kate Springer, CNN “On a future trip to Europe, imagine exploring the Accademia Gallery in Florence guided by a talking “David” sculpture or embarking on a digital treasure hunt through the streets of Paris. Requiring only a phone and internet connection, augmented reality (AR) can add another layer of intrigue to our travel experiences. Specterras Productions, which strives to make the world’s natural and cultural wonders more accessible via technology, is already bringing such experiences to life. “With AR, you can create animated busts at a museum – in the future, you’ll be able to walk up to a sculpture of Alexander the Great or Herodotus and interact with the art via your mobile phone, kind of like ‘Night at the Museum,” Michael Breer, chief creative officer at Specterras, tells CNN Travel. AR and virtual reality (VR) became more mainstream during the Covid-19 pandemic when museums and destinations introduced interactive virtual experiences for would-be travelers.” Read the Full Article on CNN.com
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“I crashed into a South American mountain and lived — without ever leaving my couch” - the title of a wonderful review by Stav Dimitropoulos at Experience mag for our Patagonia VR app. Thanks Experience Mag for the coverage - we’re glad to hear you enjoyed it!
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The travel publication TravelMag selected us for one of the 10 Best Virtual Reality Travel Apps for our work on Patagonia VR. Thanks TravelMag for the coverage and vote of confidence!
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This is Ranon Junction is NSW, Australia. From our contacts at the National Park Service here is the status of the slot canyon, Claustral Canyon, of which Ranon Junction is part: "Bells Line was burnt and the access tracks to canyons are being assessed..."
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